Pre-Saves
Get started with the essentials of pre-saving music, including what pre-saves are, how they work, and why they’re crucial for successful release campaigns.
12 articles
Core Concept & ComparisonWhat’s the Difference Between a Pre-Save Link and an Embedded Pre-Save in Sonikit?
Pre-Save Links & Countdown Pages
Learn how to create and customize powerful pre-save links and countdown pages that drive fan engagement and build excitement before your release.
How to Create a Pre-Save Link in SonikitStep-by-step guide to generate a hosted pre-save landing page, with customization options and how to share the link.
Customizing Your Pre-Save Link PageExplains what parts of the landing page can be edited—text, branding, release date—and best practices for layout.
Tracking Performance of Pre-Save LinksGuide on how to monitor traffic and conversions from your Sonikit pre-save link campaign.
Embedded Pre-Saves
Discover how to embed fully customizable pre-save widgets on your website to keep fans engaged and capture valuable data seamlessly.
How to Embed a Pre-Save on Your Website Using SonikitStep-by-step instructions with examples for Squarespace, Wix, WordPress, Shopify, and custom HTML.
Customizing the Look of Your Embedded Pre-Save WidgetDetails on theme options, styling, sizing, and matching your site’s branding.
Where Should I Embed My Pre-Save? Best Practices for PlacementAdvice on embedding on homepages, release pages, link-in-bio tools, or within merch/tour sections to optimize engagement.
Strategy & Optimization
Explore best practices and strategies to optimize your pre-save campaigns for maximum reach, conversion, and data-driven growth.
Should I Use a Pre-Save Link or an Embed?A decision-making guide that helps artists and marketers decide based on their goals, traffic sources, and website setup.
Using Both: Combining Embedded Pre-Saves with Pre-Save LinksBest practices for running a hybrid campaign—using the link for social sharing and the embed for owned media.
Advanced Topics
Dive into advanced features like retargeting pixels, UTM tracking, and fan data management to take your pre-save marketing to the next level.
Can I Add UTM Parameters to My Pre-Save Links?Guide on tracking sources of traffic to Sonikit-hosted pre-save links.
How to Collect and Use Fan Data from Pre-SavesExplains what data Sonikit collects from pre-saves and how users can access and use that data.
How to Add Retargeting Pixels to Your Pre-Save