Overview
Understanding how your Pre-Save links perform is crucial to optimizing your campaigns. Sonikit makes it easy to monitor engagement metrics and track fan actions.
Where to View Performance Metrics
You can view the performance of each Pre-Save link directly in your Sonikit dashboard:
Log into your Sonikit account.
Navigate to the “Pre-Saves” section.
Click on any active Pre-Save link.
You’ll see a detailed analytics dashboard that includes:
Total clicks: Number of times the link has been clicked.
Unique visitors: Number of unique fans who viewed the link.
Conversion rate: Percentage of fans who completed the Pre-Save action.
Service distribution: Breakdown of which services (Spotify, Apple Music, etc.) were used.
Interpreting the Metrics
High Clicks, Low Conversion: Consider simplifying your page layout or improving call-to-actions.
High Conversion, Low Traffic: Promote your link more widely across channels.
Service Imbalance: Use messaging that better highlights available platforms.
Event Tracking Integration
Sonikit also creates an Event each time a fan clicks or completes a Pre-Save. These Events can be:
Viewed in your analytics dashboard
Exported to external tools
Used to trigger retargeting ads
Best Practices
Use UTM parameters on social campaigns for deeper insights.
A/B test different thumbnail images or call-to-action text.
Encourage fans to share the link after completing the Pre-Save.
Example Analytics Screenshot
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Need help interpreting your analytics? Contact support and we’ll walk you through it.