How to Collect and Use Fan Data from Pre-Saves

Overview

Pre-save campaigns not only help boost your release’s streaming numbers but also provide valuable fan data. This article explains how Sonikit collects fan data during pre-saves and how you can use that information to grow your audience and plan future marketing efforts.

What Fan Data Can You Collect with Sonikit?

When fans pre-save your music through Sonikit’s links or embedded widgets, you can collect:

Email addresses (if you request them)
Fan location and device info (via IP and user-agent)
Streaming service preferences (Spotify, Apple Music, etc.)
Engagement timestamps (when the pre-save occurred)
Referral data (via UTM parameters or source tracking)

How Sonikit Collects This Data

Pre-Save Forms: Optionally include fields for fans to enter emails or other info.
Tracking Parameters: Sonikit captures UTM tags and device details automatically.
Event Logging: Each pre-save triggers an event in Sonikit’s analytics for detailed tracking.

Best Practices for Collecting Fan Data

Be Transparent: Let fans know what data you’re collecting and why.
Use Optional Fields: Give fans the choice to provide contact info for newsletters or exclusive offers.
Comply with Privacy Laws: Follow GDPR, CCPA, and other regulations regarding data collection and storage.
Incentivize Data Sharing: Offer perks like early access, exclusive merch, or contests to encourage fans to share info.

Using Fan Data Effectively

Email Marketing: Build and segment your mailing list to send targeted updates and campaigns.
Retargeting Ads: Use fan data with platforms like Facebook and Google to run custom ad campaigns.
Fan Insights: Analyze engagement trends by location, device, and streaming platform to tailor your outreach.
Future Campaigns: Use data to personalize follow-up campaigns such as tour announcements or merch drops.

Privacy and Security

Sonikit is committed to protecting fan data with secure storage and encryption. Fans’ information is never sold and used only to support your marketing efforts.

Example Email Campaign Templates Using Fan Data

1. Welcome Email for New Pre-Savers

Subject: Thanks for pre-saving — here’s what’s next!

Body:
Hi [First Name],

Thanks for pre-saving [Release Name]! You’re officially on the list to be the first to hear it when it drops. Stay tuned for exclusive updates, early merch access, and tour announcements.

In the meantime, follow us on [Social Links] and add us to your playlists!

Cheers,
[Artist/Band Name]

2. Early Access or Exclusive Content Email

Subject: Your exclusive early listen is here 🎧

Body:
Hi [First Name],

As a thank you for pre-saving, here’s an exclusive early listen to our new track [Track Name]! Click below to stream it now:

[Link to Exclusive Content]

Don’t forget to share with friends and keep an eye out for upcoming shows and merch drops.

Thanks for being part of this journey!

[Artist/Band Name]

Example Workflows Using Collected Fan Data

Workflow 1: Segment and Nurture

Segment fans by streaming service preference (Spotify, Apple Music, etc.)
Send personalized tips or content tailored to their platform
Follow up with targeted ads or newsletters based on location and engagement level