Overview
Maximizing your pre-save campaign reach often means using multiple tools. Sonikit supports both Pre-Save Links (standalone landing pages) and Embedded Pre-Saves (widgets on your own site). This guide explains how to combine both effectively for stronger fan engagement and better data insights.
Why Use Both?
Reach fans everywhere: Share pre-save links easily on social media, email, SMS, and bios, while embedding widgets on your website for visitors who want a seamless branded experience.
Data Ownership: Embedded widgets keep fans on your site, improving tracking and retargeting opportunities.
Flexibility: Tailor messaging and layout on your website with embedded pre-saves, while using pre-save links for quick campaigns and broad sharing.
Consistent Branding: Both methods allow customization to reflect your artist or label identity.
Best Practices for Combining Embedded Pre-Saves and Pre-Save Links
Primary Campaign via Pre-Save Link
Use the pre-save link for social channels, influencer shares, and anywhere you need a quick, sharable URL.Official Website Integration
Embed the pre-save widget prominently on your homepage, release page, or tour page to capture fans already on your site.htmlCopyEdit<script src="https://cdn.sonikit.com/embed.js" data-sonikit-id="YOUR-PRESAVE-ID"></script>
📸 Example Screenshot: Embedded pre-save widget on an artist homepage
Link Between Them
Add your pre-save link in the embedded widget’s post-save redirect or thank-you message to encourage sharing.Use Retargeting Pixels on Both
Add tracking pixels (Meta, TikTok, Google) to both your Sonikit landing pages and your website to build comprehensive retargeting audiences.Track Separately and Together
Monitor analytics in Sonikit for both embedded and link campaigns to understand fan behavior and optimize placement.
Example Workflow
Launch a social media campaign with your pre-save link.
Embed the pre-save widget on your official website alongside merch and tour info.
Fans engage through both channels, giving you rich data.
Retarget fans based on engagement from either channel to boost conversions.
📸 Screenshot Suggestion: Side-by-side analytics of embedded vs link pre-save performance
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Need help setting this up? Contact Sonikit Support.