Overview
UTM parameters help you track where your traffic and pre-saves are coming from by appending tracking tags to your Pre-Save URLs. This article explains how to add UTM parameters to your Sonikit pre-save links and best practices for using them.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help analytics tools (like Google Analytics) identify traffic sources, mediums, and campaigns. Common UTM parameters include:
utm_source: Identifies the platform or referrer (e.g., facebook, instagram)utm_medium: The marketing medium (e.g., email, social, cpc)utm_campaign: The campaign name or identifier (e.g., presave_launch)utm_term: Keywords for paid search (optional)utm_content: Differentiates similar content or links (optional)
📸 Screenshot: Example UTM parameters added to a pre-save link in a URL builder tool
How to Add UTM Parameters to Your Pre-Save Link
Get your Sonikit Pre-Save Link
Example:perlCopyEdithttps://yourartist.sonikit.com/presave/my-release
Append UTM parameters to the URL using the standard format with a question mark
?followed by key-value pairs separated by ampersands&:perlCopyEdithttps://yourartist.sonikit.com/presave/my-release?utm_source=instagram&utm_medium=social&utm_campaign=presave_launch
Share your tagged URL wherever you want to track traffic (social posts, email campaigns, paid ads, etc.).
📸 Screenshot: Example sharing a UTM-tagged link in a social media scheduler
Important Tips
Use consistent naming conventions for UTM parameters to ensure clean analytics reports.
Avoid spaces and special characters in UTM values; use hyphens or underscores instead.
Test your tagged URL before sharing to confirm it opens the correct pre-save page.
Combine with retargeting pixels on your pre-save pages for deeper audience insights.
How Sonikit Handles UTM Parameters
Sonikit’s analytics captures UTM parameters from clicks, helping you see which campaigns and platforms drive the most pre-saves.
UTM parameters do not affect the pre-save functionality.
Embedded pre-save widgets on your site can also capture UTM data when combined with custom landing pages.
Example UTM URL
perlCopyEdithttps://yourartist.sonikit.com/presave/my-release?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_album_launch
Related Articles
Need help setting up tracking for your pre-save campaigns? Contact Sonikit Support.