Overview
Choosing between a Pre-Save Link and an Embedded Pre-Save is an important decision that affects how fans interact with your upcoming release. Both have advantages, and the right choice depends on your campaign goals, technical resources, and marketing channels.
What Is a Pre-Save Link?
A Pre-Save Link is a standalone landing page hosted by Sonikit. It provides a simple, sharable URL where fans can pre-save your release on supported streaming services.
Pros:
Easy and fast to set up
Shareable on social media, SMS, email, and bios
Includes a customizable landing page with branding options
Works well for broad campaigns targeting multiple platforms
Cons:
Fans leave your website to use the page
Limited layout and design customization
Data and fan engagement happen off-site
What Is an Embedded Pre-Save?
An Embedded Pre-Save is a widget placed directly on your own website or microsite. Fans can pre-save without leaving your site, allowing seamless brand experiences.
Pros:
Keeps traffic on your website
Greater control over design, placement, and surrounding content
Works alongside merch, tour info, and other site features
Enables more accurate fan tracking and retargeting
Cons:
Requires website access and some technical setup
Slightly longer setup time compared to links
How to Decide Which to Use
Scenario | Best Option |
Quick campaign launch with minimal setup | Pre-Save Link |
Integrated website experience | Embedded Pre-Save |
Social media bio or SMS promotion | Pre-Save Link |
Driving fans from your official website | Embedded Pre-Save |
Wanting detailed fan data and retargeting | Embedded Pre-Save |
Using Both Together
Many artists and labels use both options simultaneously:
Share the Pre-Save Link on social and email campaigns
Embed the Pre-Save widget on your official website and landing pages
This approach maximizes reach while maintaining brand consistency and better data ownership.
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Need help choosing or setting up? Contact Sonikit Support anytime!