Overview
Embedding your pre-save widget strategically on your website can maximize fan engagement and conversion rates. This guide covers the best locations and tips for placing your embedded pre-save in Sonikit to get the most out of your campaign.
1. Homepage: Capture Fans Immediately
Your website’s homepage is often the first place fans visit. Placing a pre-save widget here ensures maximum visibility and encourages immediate action.
Tips:
Position the embed above the fold, near your latest release announcement or hero banner.
Pair the widget with strong calls to action like “Pre-save Now” or “Be the First to Hear.”
Use a full layout embed to make the pre-save stand out.
2. Release or Album Page: Contextual Engagement
If your website has dedicated pages for releases or albums, embedding the pre-save widget here aligns perfectly with fan intent.
Tips:
Include additional info about the release such as tracklist, release date, and artist notes.
Use the compact layout if the page has a lot of content to avoid crowding.
Link to this page from your social media and newsletters.
3. Tour or Event Pages: Cross-Promote Campaigns
Fans visiting tour or event pages are highly engaged. Adding a pre-save embed can help convert site visitors into pre-savers while they explore your upcoming shows.
Tips:
Embed the widget near ticket purchase buttons or event details.
Highlight exclusive offers (e.g., early access) alongside the pre-save.
4. Blog or News Pages: Educational Placement
If you have a blog or news section, placing a pre-save widget alongside announcements or stories about your music can boost conversions.
Tips:
Include a short call-to-action in the article to encourage readers to pre-save.
Use sidebars or footer embeds for persistent visibility.
5. Dedicated Landing Pages: Focused Campaigns
For specific marketing campaigns, creating a landing page with only the pre-save embed lets you tailor messaging and remove distractions.
Tips:
Optimize landing pages for mobile users.
Use retargeting pixels for enhanced campaign tracking.
Promote these pages heavily on paid ads and social channels.
Bonus Tips for Embedding Pre-Saves
Mobile-Friendly Placement: Ensure your embed looks good on mobile by testing responsiveness.
Minimal Distractions: Avoid clutter around your widget that might distract fans from clicking.
Multiple Embeds: You can add the pre-save widget to several pages for greater reach.
Test and Iterate: Use Sonikit analytics to track which pages drive the most pre-saves and adjust placement accordingly.
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Need assistance choosing the best placement? Contact Sonikit Support anytime!