Pre-saves are powerful tools for music marketing—but not all pre-saves are created equal. In Sonikit, there are two main ways to launch a pre-save campaign: using a Pre-Save Link or an Embedded Pre-Save. Each serves a different purpose and works better in different contexts. Here’s what you need to know.
Pre-Save Links
What they are: A hosted landing page you can share anywhere (bio link, SMS, email, etc.) that allows fans to pre-save your upcoming release.
Best for:
Driving traffic from social posts, SMS messages, or email blasts
Quick sharing across multiple platforms
Key features:
Customizable landing page
Smart link support for multi-platform campaigns
Optimized for mobile
Example use case: You’re teasing your release on Instagram and want to link fans to a page where they can quickly pre-save from any platform.
[Insert Screenshot Placeholder: Example Pre-Save Link Page]
Embedded Pre-Saves
What they are: Pre-save widgets you embed directly into your website, artist page, or campaign landing page.
Best for:
Collecting pre-saves without disrupting user flow
Artists who have high-traffic websites or microsites
Key features:
Seamlessly integrates into your page layout
Fans can pre-save without leaving your site
Supports retargeting and analytics
Example use case: You have a tour landing page or fan club site and want fans to pre-save your new release while they’re already browsing.
[Insert Screenshot Placeholder: Embedded Pre-Save Widget on a Website]
How to Choose
Use Case | Recommended Option |
Instagram swipe-up or bio link | Pre-Save Link |
Official artist website | Embedded Pre-Save |
SMS or email marketing | Pre-Save Link |
Landing page with other CTAs | Embedded Pre-Save |
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Let us know if you need help deciding which is right for your next campaign!