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Analyzing Fan Data by Segment: Insights and Use Cases

Track and analyze fan behavior and campaign performance by audience segment to optimize your music marketing strategy.

Updated over a month ago

What You Can Learn From Segments:

  • Total number of fans

  • Open and click-through rates

  • Pre-save and follow conversion rates

  • Purchase and revenue metrics

  • Regional or platform-based engagement trends

Use Case Examples:

  • Compare pre-save rates between Spotify and Apple Music users

  • Identify top-performing cities for upcoming tour stops

  • Track conversion from SMS campaigns across fan segments

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