Steps to Create a Segment:
Navigate to Audience → Segments.
Click Create New Segment.
Name your segment (e.g., "Spotify Fans in LA").
Add filters based on:
Messaging preferences (email/SMS opt-in)
Streaming platforms (Spotify, Apple Music, etc.)
Location (continent, country, city, postal code)
Engagement (e.g., followed artist, pre-saved album, clicked link)
Combine filters using AND / OR logic.
Save your segment. The fan count will update in real-time as new fans match the criteria.
Tips:
Segments can be updated or deleted anytime.
No need to manually refresh—segments update automatically.