Steps to Use a Segment in Campaigns:
Go to Campaigns β New Campaign.
Select your message type: SMS or Email.
Under the Audience step, choose "Use a Segment."
Select your saved segment (e.g., "Spotify Fans β Midwest").
Finalize your message and send.
Pro Tip:
Use segments to target highly engaged fans, re-engage inactive fans, or promote specific actions like pre-saves, merch, or ticket sales.