Skip to main content

How to Use Audience Segments in SMS and Email Campaigns

Learn how to target specific fan groups in Sonikit using audience segments for personalized SMS and email marketing.

Updated over a month ago

Steps to Use a Segment in Campaigns:

  1. Go to Campaigns β†’ New Campaign.

  2. Select your message type: SMS or Email.

  3. Under the Audience step, choose "Use a Segment."

  4. Select your saved segment (e.g., "Spotify Fans – Midwest").

  5. Finalize your message and send.

Pro Tip:
Use segments to target highly engaged fans, re-engage inactive fans, or promote specific actions like pre-saves, merch, or ticket sales.

Did this answer your question?