Messaging Preferences
Fans opted into SMS
Fans opted into email
Streaming Services
Spotify
Apple Music
Amazon Music
YouTube Music (where supported)
Location Data
Continent
Country
Region/State
City
Postal Code
Engagement Data
Followed your artist or project
Pre-saved a release
Clicked on a link
Purchased merch
Example Segment Ideas:
Fans who live in New York AND use Spotify
Fans who clicked on a merch link but didn’t purchase
Fans who followed your artist page but haven't opened an SMS in 60 days