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Setting Up Ad Pixels and Retargeting in Sonikit

Learn how ad retargeting works between Sonikit and your advertising platforms.

Updated over 2 weeks ago

Sonikit allows you to easily integrate your Google Ads, Meta Pixel (Facebook/Instagram), and TikTok Pixel tracking directly into your landing pages — no coding required. This lets you automatically track fan engagement and build custom audiences for retargeting ads. This guide walks you through the full setup process.

🚀 This feature is available on Pro and Enterprise plans.

How Retargeting Works in Sonikit

Once connected, Sonikit automatically tracks key fan actions:

  • Pre-save clicks

  • Email signups

  • SMS opt-ins

  • Link clicks

  • Follows

These events are automatically mapped to the correct standard events inside Google Ads, Meta, and TikTok — no manual event setup required.


How to Connect Your Ad Platforms

1️⃣ Go to your Sonikit Dashboard
2️⃣ Navigate to the page you want to configure: Settings → Ad Pixel Integration

You’ll see fields to enter your platform IDs:

Platform

Field Label

Required ID

Google Ads

Google Ads Conversion ID

AW-XXXXXXXXX

Meta

Meta Pixel ID

XXXXXXXXXXXXXXX

TikTok

TikTok Pixel ID

XXXXXXXXXXXX

3️⃣ Paste your IDs into the fields
4️⃣ Save your settings

That’s it! Sonikit will automatically handle injecting the correct tracking codes and firing platform-specific events when fans interact with your landing pages.


Consent & Privacy Compliance

  • ✅ Sonikit automatically respects visitor consent preferences (GDPR, CCPA, and other privacy laws)

  • ✅ Tracking pixels will only activate once fans have provided the required consent

Next Steps

For more detailed instructions for each platform, see:

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