Sonikit’s built-in TikTok Pixel integration allows you to track key fan actions directly on your landing pages for more effective ad targeting and retargeting. We fully support TikTok’s Automatic Advanced Matching (AAM) feature to maximize event attribution and audience match rates, while maintaining privacy and compliance.
With this integration, you can:
Track important fan actions (pre-saves, email opt-ins, SMS signups, link clicks, etc.)
Send hashed first-party data (email & phone) to TikTok for improved matching
Remain fully GDPR, CCPA, and privacy-law compliant
Step 1: Locate Your TikTok Pixel ID
1️⃣ Log into TikTok Ads Manager
2️⃣ Navigate to: Tools → Events → Web Events
3️⃣ Select or create your Pixel
4️⃣ Copy your Pixel ID — usually a 10–12 digit number
Step 2: Add Your Pixel ID to Sonikit
Go to Sonikit Dashboard, navigate to the page you want to configure → Settings → Ad Pixel Integration
Paste your TikTok Pixel ID
Save your changes
What Events Are Tracked?
Sonikit fires standard TikTok events:
Fan Action | TikTok Event Sent |
Pre-save click |
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Email signup |
|
SMS opt-in |
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Link click |
|
Follow click |
|
FAQ
Will TikTok automatically build retargeting audiences?
Yes. These events feed into your custom audience pools in TikTok Ads Manager.
What is Advanced Matching?
Advanced Matching allows Sonikit to securely send hashed first-party data (email and phone number) directly to TikTok along with each pixel event. This helps TikTok better attribute events to users, even if cookies or device IDs are unavailable.
All personal data is hashed client-side using SHA-256 before being sent.
No raw personally identifiable information (PII) is transmitted.
Advanced Matching improves your ad targeting accuracy, conversion attribution, and audience size for retargeting.
Do I need to manually enable Automatic Advanced Matching inside TikTok?
No additional setup is required inside TikTok Ads Manager.
Once you provide your TikTok Pixel ID inside Sonikit, Advanced Matching is automatically enabled on your Sonikit-hosted landing pages as part of the integration.
Do I need to install any code on my landing pages?
No. Sonikit handles all code injection automatically.